CL Landers
Writer, Content Developer, Brand Storyteller, and Optimizationist
Weeki Wachee, FL
linkedin.com/in/cindylanders/
C.L. Landers is a scriptwriter, novelist, and content developer whose storytelling is deeply shaped by the extraordinary natural environments she has called home. From the fury of coastal hurricanes to the isolation of the high seas—and the rich lore that surrounds them—the elements have always danced at the edges of her imagination. A former journalist and award-winning technology and science writer, Landers seamlessly blends investigative precision with narrative wonder. Now pursuing advanced studies at Full Sail University, she is expanding her craft into film, television, and interactive gaming, driven by a lifelong commitment to the evolving art of digital storytelling.
Experience
Consulting Content Developer
Various clients: Quantum Physics, Elemental Analysis, Medical, Executive Recruiting
- Develop website content, blogs, executive messaging, and marketing materials as well as a 1,800 product shopping site; handle SEO and AEO (answer engine optimization) to maximize site traffic.
Marketing Communications Director
Total Safety, Houston Texas
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Integrated 21 brands and 5,000 employees in 24 countries.
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Managed a graphics team consisting of three designers and one writer.
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Handled completed interface and support for a global sales team in Salesforce
Public Relations/MarCom, Global Director
Shell Oil and Pennzoil, Houston
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Assisted the aquisition of Pennzoil and Texaco. Worked with branding, crisis management, franchise, community, and employee relations of 300 brands.
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$1.64 million budget for external and $1.5 million for franchise communications.
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Grew sales from $500 million to $1 billion in Jiffy Lube in five years.
Education & Experience
Education
B.F.A. in Media Communications
University of St. Thomas, Houston
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Cum laude, 2004, Lambda Pi Eta national communications honor society, Phi Sigma Tau national philosophy honor society, Alpha Sigma Lambda national honors society.
Education, cont.
B.F.A. in Creative Writing
Full Sail University, Winter Park
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Expected graduation in 2027
Certifications
Certified Creative Writer
Full Sail University, Winter Park
- Creative writing, 2025
Skills
All types of creative writing including fiction and scriptwriting
Strategic Planning
Media Communications
SEO. AEO, and AI Strategies
Change Management and Project Management
Adobe and Microsoft Suites
Notable Achievements
PR News Platinum Award
The 98% Breakthrough This strategic Jiffy Lube International campaign achieved an unprecedented 98% placement rate across target media markets. The national rollout generated over 12 million impressions, setting a permanent industry benchmark for corporate repositioning.
De-Greasing a Masculine Brand
PR Communicator of the Year
Houston Press Club, Lone Star Awards
Received recognition for exceptional problem-solving skills with brand integration.
Gold Addy
American Advertising Federation
Jiffy Lube -- Make a Change in America
PRSA Silver Excaliber
Public Relations Society of America
Charitable Giving, Jiffy Lube and The Jimmy Fund, Saving Lives One Oil Change at a Time